IELTS, TOEFL and PTE Academic Writing Task, the Essay
The Essay Question:
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your opinion.
Give reasons for your answer and include any relevant examples from your own knowledge or experience. Write at least 250 words.
Whether advertisements are a great success in convincing and selling objects to us or are very commonplace and hence unnoticed by us, is a moot point. Certainly, both these situations can be seen in everyday life.
Promotional posts in any media propel us to purchase objects by presenting their utility and creating a false perception of a must have object. We start believing that the said product would make our life easier, improve our self esteem and appeal, especially when promoted by celebrities. For instance, the myriad fairness creams in the market and their high sales, reflect the effeciency of advertisements.
Furthermore, the growing consumerism, burgeoning markets, supermarkets, malls, m-commerce companies, regular sales drives and teeming markets, reveal the power of advertising, that is urging people to buy more and more things. The number of things people acquire, after watching compelling advertising, can be testified by the wide choices people have in their home, be it garments, footwear, food items, fashion accessories and so on
Nonetheless, few promotional campaigns are banal and not noticed by us. There is nothing innovative that draws us to them, neither in visuals nor in the slogan. Advertisements of the ubiquitous bread or packed wheat flour by local brands, often go unnoticed.
In conclusion, according to me, by and large advertisements have achieved their goal of pushing demand amongst us consumers, to the extent that we buy and possess multiple products. Although, to a smaller extent, we do not pay attention to some of the advertising on various media channels.